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Why use promotional products -
The Statistics
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71% of business travellers surveyed at international airports had received a promotional product in the last year.
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33% had the product on them.
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55% had kept the item for more than one year.
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75% had kept the product because it was useful. 
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76% could recall the advertiser's name on the product they had received in last 12 months. In comparsion, 80% of participants had read a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser.
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